Any organization’s most critical resource is its employees so employee engagement is critical to a company’s survival. Unfortunately, quite a few managers and leaders are oblivious to employee engagement.
Simply put means a workers level of interest in the organization. A company or agency full of people simply punching time clocks and collecting paychecks is not going to survive in today’s world of hyper competition. Yet many managers believe just that, they simply ignore engagement and refuse to deal with it.
Vital for Customer Service
For any firm to make money or any agency to effectively deliver services employees must be engaged. Yet in many cases they are not and it will show. Customers will notice unengaged workers and they will know when the people working for you do not care about them. Customers will always migrate to the businesses where the employees care about them.
How many times have you vowed never to go back to a store because of the poor attitude of the bored clerk behind the register? If your firm’s level of employee engagement is low that’s exactly what your customers might be thinking of you. They will be looking for suppliers that care about them. Nor can an agency survive in today’s world of budget cuts and popular anger at government if the stakeholders think the agency’s employees do not care about them.
More Critical Than the Bottom Line
Therefore measuring employee engagement through effective employee surveys is critical to an organization’s survival. Such surveys can tell how you why engagement is low and how you can fix it. If they are properly used you can implement effective change management and leadership development programs to improve morale.
There is no way that an organization can deliver the level of customer service, quality and responsiveness customers and stakeholders have come to expect without a high level of employee engagement. That means managers must pay as much attention to the morale and levels of employee engagement as they do the bottom line in today’s world.
